Login

SMS Gateway

SMS Gateway

SMS Marketing is an important tool in the toolbox for the modern marketer in a dealership.  It can really help you achieve a number of key goals:

Increase workshop utilisation:

You can reduce no workshop no shows to service appointments by texting customers an initial booking confirmation, followed up with a reminder the day before to remind them of their appointment. Whilst their car is being attended to, why not offer them a test drive in a new vehicle?

Improve customer loyalty:

Consider texting special offers to your loyal customers for discounts on their next MOT or Service.  Inform them of re-financing opportunities, warranty expiration or send service due alerts to ensure they keep coming back to you.

Reduce costs and improve efficiency:

Text messages cost less to send than direct mail and have a high open rate of 90%. Most people today own a mobile and have it on them at all times. Your text message will reach your intended recipient straight away.

Reduce outbound calls:

Texting promotional offers, reminders and alerts can reduce the amount of calls your Sales and Aftersales teams need to spend on the phone. This means they can have a stronger focus on customers who are in the showroom and offer a higher quality of customer service.

SMS Gateway from CDK is an easy-to-use integrated application to send and receive multiple SMS messages directly from within the Dealer Management System (DMS). Fully integrated with Autoline and Autoline Drive, SMS Gateway is a powerful communications tool that allows you to take full advantage of marketing via SMS.  

No more failed messages, no more generic marketing!

Reduce costs

  • Send SMS marketing messages from the CRM module instead of producing printed direct mail materials, e.g. service or MOT reminders
  • SMS messages can be scheduled and sent out automatically

Increase the impact of communications

  • Automated, personal messages relating directly to the customer/group
  • Inbound messages to a specific dealership, employee or SMS email group
  • Segment your campaign customers through your DMS

No more delayed messages

  • No more message queues like with an onsite SMS modem
  • Adaptable to meet operational requirements for bulk & time sensitive campaigns
  • Messages can be prioritised for immediate delivery

No more hardware failures

  • Freedom from individual mobile network service providers
  • No need for dedicated hardware and connection requirements
  • No SIM card required-SMS Gateway uses the internet to send out SMS

More success through DMS integration

  • Use data on your DMS to build and automate campaigns
  • Visibility of SMS statistics and trend analysis
  • Efficient handling of inbound and outbound SMS traffic with reply short codes
  • No unrecognisable numbers-just your business name as the sender

Promote your dealership

  • Personalised messages - your business name is presented to your customer (max 11 characters) instead of an unfamiliar, unidentified mobile number
  • Message content can be consistent with dealer branding
  • Builds brand awareness and can help to develop your competitive advantage

Adaptable to meet operational requirements

  • SMS traffic can be prioritised for immediate delivery
  • SMS delivery receipt confirmations can be returned to ensure accurate data quality
  • Opt-out function for customers who have requested not to receive messages
  • Inbound messages to a specific dealership, employee or SMS email group

Management and control

  • Extranet facilities for usage reporting
  • Visibility of SMS statistics and trend analysis
  • Efficient handling of inbound and outbound SMS traffic

No need for dedicated hardware and connection requirements

  • Freedom from individual mobile network service providers
  • No SIM card required – SMS Gateway uses the internet to send out SMS
  • Bulk messages sent out to your clients simultaneously - SMS messages no longer need to queue as they did with an onsite SMS modem

Straightforward set-up

  • Coordination of bulk SMS campaign messages from within CRM
  • Inbound messages use your existing email platform, e.g. Microsoft Exchange
SMS Gateway

Want more information?

Further Information Request

DEMO Request

Brochure Request


Latest Insights - Customer experience

Marketing

How Soon is Soon?

Watch the video to hear why speed and a quality response make all the difference with today's automotive customers.

Watch video


Marketing

What’s your name again?

David Loveday, International Product Manager at CDK Global, advises the best ways to delight your customers every time they call your dealership.

Watch video